The internet is a huge advertising medium with lots of consumers waiting to buy your product or search for information on your website. However, this comes with a few obstacles. More competition and more choice for your target consumers.This means you have to fight for their attention. Setting up a website and simply hoping that visitors will flock to your website will not get you far in todays world. Instead, you have to market your website to the right people and let them know you have something of value to them. Your average visitor will arrive at your site through direct traffic, paid traffic or referrals. In this article i will discuss the differences between PPC and SEO and what you should choose to market your website.
Search engine Optimisation
. Otherwise known as SEO research has shown that as much as 80% of people will search and look for reviews before they purchase their desired product or service. So in order to stand out from the crowd you need to implement some basic SEO on your website in order to get found on Google. Implemeting meta tags, Alt tags, and writing some unique content will improve your seo rankings and bring in some more visitors to your website. These are some quick easy fixes for any website. The good thing about SEO is that it is entirely free apart from your labour of course. Unlike PPC, you also do not need to pay for clicks so there will also be no extra cost either. However, bear in mind SEO takes time and work and sometimes it may takes weeks to see your results
Paid advertising otherwise known as PPC. This is a huge revenue stream for Google. You create an advert aimed at your target customer. When this customer goes searching for your product they will then see your advert looking at them within the paid listings which are located on Top and right hand side of each search results page. Once they click on your advert they will then be brought to your website where they will then make a purchase. This is paid advertising. How much you bid will determine where your ad will appear in the search results as your competition will mostly likely be doing the same thing. The good thing about this type of advertising is that it is highly targeted and you can control how often your ad appears within the search results. There are other metrics such as location, time of day your ad appears etc. PPC Advertising is targeted traffic instantly to your website or blog. It is also important to set up a maximum budget you are prepared to spend every month on your Paid advertising otherwise you may find yourself with a big bill.
SEO or PPC?
When deciding which method is right for your website it is important to set out what you want to achieve. There are clearly pros and cons for both of these methods and of course one of these methods costs money. I think SEO is a long term strategy for your website and any work that is done in this area will be rewarded by increased organic listings. PPC is of course instant traffic and will certainly drive sales for your website if needed. Like anything, both methods require research to see which is the best method for you. Take your time and consider your options.
When it comes to digital marketing search engine marketing otherwise known as SEO is an important part of the digital marketing Strategy as there is so much to be gained from making this a large part of your overall strategy.
Alot of websites at the moment fail to properly optimise their website which causes the lack of potential traffic to your website . Traffic = Revenue, so this is why digital marketing and SEO should be implemented together in any digital strategy. In this article I hope to explain the significance of SEO and why it is needed in any digital marketing campaign you may be looking to implement in the future.
Search engine Optimisation is a process of obtaining high rankings for your website/blog in the search engines. There are many ways to achieve this result along with certain strategies that must be implemented in order to achieve the desired goal. In this article i have provided some instant tips that you can implement straight away to see improved search rankings within a few weeks.
1. Social Signals
It is imprtant that you have a social media presence online and that you contantly engage with your customers and encourage social sharing. Whilst Google still take notice of text links to your site ( as long as they are relevant to your content). It is also important that you build up your links over a period as anything else will see you get penalised by Google.
2. Meta Tags
Meta tags are used to let the search engines know what your website pages are about they are also used as links from the search engine to your website. Without implementing meta tags across your website you run the risk of low search engine rankings. It is also important that your website pages are focused around one action and one keyword. Then focus your meta title tags around this keyword.
3. Unique content
Writing content is tough but it is also the best way of bringing traffic to your website . When you write keyword rich articles you increase your chances of ranking for that keyword within the search engines. This is how digital marketing and seo really come together. It is also wise to have a content marketing strategy in place so content is produced on a daily basis. Write for the reader and Google will reward you. Engage in keyword stuffing and you will find yourself being penalised. You have been warned!
4. Google Plus
Are you on Google plus? If your company is not on Google plus its is also important that you submit your details to Google and claim your Google places listing. This is a vital tip that most companies fail to do which loses them lots of ranking potential. So if you have no Google places listing for your business go and claim your listing now !
If your a business selling a range of product it might also be worth making contact with the prominent bloggers within your industry. Giving them FREE product will encourage them to blog about yourproduct which will results in increased brand exposure for your business .
6. Alt Images
Alt Images are also an important ranking factor in Google. If your website or blog has lots of images on the website check to see if you have optimised your images for the search engines by hovering them. Most will show 2622626.jpg! It is now time you went back and changed all these image name to a description of the image. This will let the search engines know what the images are about and will be another reason to rank your website higher in the search engines.
Finally. Make sure your website is optimised for mobile. Everybody has smartphones now and research has shown that more and more people are using their mobile phones to search for their information. If your website is not optimised for mobile your potential customer will go elsewhere.
I hope you have found some of these tips useful and if you can implement one or two of these on your own website as part of your digital marketing and seo strategy you will gradually notice the difference over time.